For 15 million cyclists a year, Velo feels right
Velo Enterprise began with one woman’s vision to create perfect saddles for all types of demanding cyclists. In 1979, Stella Yu founded Velo Enterprise Co., Ltd. with the goal of meeting the individual needs of every cyclist.
Velo now looks back at over 30 years of consistent development and learning from this experience. The company is proud to be among the world’s leading designers and manufacturers of high-quality saddles, grips and handlebar tapes, confirming that, “For 15 million cyclists a year, one brand just feels right!” Driven by a constant pursuit of success, Velo uses its expertise to tailor all of its products to different types of cyclists, including recreational riders, passionate cycling enthusiasts and for professional BMX or mountain bike needs as well.
Innovative products meet advanced manufacturing
Velo owns and operates two manufacturing facilities in Taiwan and another two in China supplying high-quality saddles and accessories to clients the world over. The research and development team works passionately to stay ahead of the technology curve and to develop new trends, elevating the sport to higher levels. Velo currently holds 17 patents and its engineers are intensely focused on building on these achievements.
Conquering new markets
Despite the company’s extraordinary achievements in the OEM sector, Yu has strong ambitions for conquering new markets. Increasingly turning its attention to the aftermarket, Velo successfully launched two saddle and two accessory lines in 2008. The Plush saddle series offers urban and entry-level cyclists’ superior comfort at an affordable price, while Velo’s Senso line provides the tech-savvy solution for cyclists seeking the most sophisticated quality and performance. Velo’s accessories range is also known for setting industry standards. The grips offered under Velo’s Attune line and the tapes from the Wrap series provide exceptional control and enhanced performance, while guaranteeing an enjoyable riding experience. With visionary ideas and innovative technologies, Velo continues to live up to its reputation and is determined to make a lasting impact in the cycling world, one saddle at a time.