1979

Stella Yu establishes Velo Enterprise Co., Ltd. as a manufacturer of bicycle saddles.

First BMX and MTB saddles are introduced and quickly become popular for Stingray bicycles.

1982

Debuting at the Milano trade show, Velo attends its first-ever trade fair.

1983

A second factory is added in Taiwan to accommodate the growing business.

Adding grips to its product range, Velo becomes the first company to manufacture Double Density grips.

1990

Velo begins construction of a new factory in Shenzhen, China.

1991

The company exhibits at the first-ever Eurobike Trade Fair in Friedrichshafen.

Velo becomes one of the first manufacturers to introduce gel technology for bicycle saddles.

1996

Seat covers are added to the product range.

1997

Velo produces gel mouse pads for the computer accessory market.

2000

Gel tapes and a range of other handle bar tapes are introduced.

2002

A fourth factory is opened in Kunshan, China.

2006

Velo becomes an official sponsor of Giant’s women’s pro cycling team and the men’s Max Success sports cycling team.

The SE Racing team, with world champion pro-BMX rider Todd Lyons, begins using Velo saddles.

2008

Senso and Plush saddle brands are launched as Velo begins foray in retail and aftermarket.

Attune Grips and Wrap Tapes are added for the bicycle accessories market.

Velo becomes an official sponsor of KHS bicycles and the Merida UMF team.

2009

Velo introduces D3 grips for the top-end market of grips.

In its 30th year, Velo produces 15 million saddles for more than 100 suppliers.

2010

MGS (Matching Graphic Service), a new custom pattern and design service for OE customers, is introduced.

Pivotal patented technology is launched for a series of new colorful BMX saddles eliminating bent rails.

Velo’s patented honeycomb construction is introduced to all of its saddle ranges.

The Senso OneRelo, featuring a new rail-less mounting system, is launched.

At Eurobike, Velo premieres a new aftermarket advertising and marketing strategy to actively promote the company’s four aftermarket brands.