VELO ENTERPRISE CO., LTD.

Timeline

Velo Enterprise Co., Ltd. 1979 – 2012

1979 Stella Yu establishes Velo Enterprise Co., Ltd, manufacturer of bicycle saddles. The first BMX and MTB saddles quickly become popular for Stingray bicycles.
1983 A second factory is added in Taiwan to accommodate the growing business. Velo adds grips to its product range; Velo introduces the first Double Density grips.
1990 Velo begins construction of their third new factory in Shenzhen, China
1991 The company exhibits at the first-ever Eurobike Trade Fair in Friedrichshafen.
1996 Fashionable and functional seat covers are added to the product range.
1997 Velo diversifies, producing gel mouse pads for the computer accessory market.
2000 Gel tapes and a range of other handlebar tapes enter Velo’s growing product line.
2002 The fourth Velo factory opens in Kunshan, China.
2006 Velo becomes an official sponsor of the Giant women’s pro-cycling team and the Max Success men’s sports cycling team.The SE Racing team and world champion and pro BMX rider Todd Lyons begin using Velo saddles.
2008 Velo embarks in the retail and aftermarket sector with launch of new Senso and Plush saddle brands, and the Attune grip and wrap tape brands join the aftermarket product assortment.
2009 Now in their 30th year, Velo produces 15 million saddles for more than 100 international suppliers. They introduce D3 grips to their the top-end product line for the growing grip market.
2010 Velo introduces MGS (Matching Graphic Service), a new custom pattern and design service for their OE customers.
2011 Velo launches the new Senso Wildlife Campaign to strengthen line acceptance in the aftermarket, benefiting the endangered wildlife featured in Senso advertising.
2012 Carbon fibers and new rail component technologies continue to revolutionize construction, weight reduction and flexibility throughout the Velo saddle range.