Enthusiastic to help young athletes achieve their goals and maximize their potential, Senso’s New Heroes Campaign has been called to life to meet the ever-growing need for cyclists determined to make their way to the very top of the sport. “Velo is proud to sponsor these budding young talents in their development, guiding and supporting them as they pit their talents against the other bests of the sport to attain real greatness,” explains Ann Chen, Director of Global Sales for Velo. “While major race winners and established champions enjoy pampering from manufactures lining up to cater to them, Velo has made their commitment to cycling’s young emerging stars.”